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ripe ingredients 

These are the full set of the ripe ‘ice crush’ drinks. The drinks consist of crushed fruit, iced fruit, and flavoured fruit water. This delicious healthy drink comes in a range of healthy choices; relax, invigorate, protect, and enrich. Each product is 100% natural with no artificial additives. The customer isn’t just buying a healthy drink, they are also learning what ingredients help keep your body healthy; these are all clearly labelled on the packaging. Once the product has been purchased the customer can easily slip of the packaging to reveal if they have got a ripe voucher code. These codes introduce customers to other products of the ripe range. This is a fun way to develop a personal relationship between the customer and the brand. 

These are a series of posters which advertise the different products at ripe. Each product has its own season where it is the main focus of promotion and offers customers special offers and discount vouchers, related to the individual product. For example, the ‘invigorate’ product is the focus of promotion throughout Spring, as people tend to look for a fresh start during the beginning of the year. The product ‘invigorate’ offers a fresh and healthy source of energy, which is perfect for a fresh start of a new year. 

These are the packaging designs for the ripe drinks. This graphic system applies to all of the ripe products, with variations to size and structure. There is a selection of products, all of which create the brand ‘ripe’; relax, invigorate, protect, enrich. These designs show the front and back of the packaging; the back identifies information about the ingredients, as well as an example of the different types of voucher codes available. Each voucher is related to the ripe product, for example the voucher for the ‘relax’ product is a 100% organic ripe relaxation treatment. Therefore, the customer gets to experience another aspect of a healthy lifestyle, as well as enjoying healthy food at ripe restaurants. This not only encourages people to eat healthy, but also encourages them to lead healthy lifestyles. 

These are the packaging designs for the ripe drinks. This graphic system applies to all of the ripe products, with variations to size and structure. There is a selection of products, all of which create the brand ‘ripe’; relax, invigorate, protect, enrich. These designs show the front and back of the packaging; the back identifies information about the ingredients, as well as an example of the different types of voucher codes available. Each voucher is related to the ripe product, for example the voucher for the ‘relax’ product is a 100% organic ripe relaxation treatment. Therefore, the customer gets to experience another aspect of a healthy lifestyle, as well as enjoying healthy food at ripe restaurants. This not only encourages people to eat healthy, but also encourages them to lead healthy lifestyles. 

This shows the point of sale at ripe restaurants. The bright colours create a fun and lively brand experience. The illustrated characters relate to the characters on the ripe packaging, this sets a visual connection between the packaging and the environment design.

This shows the point of sale at ripe restaurants. The bright colours create a fun and lively brand experience. The illustrated characters relate to the characters on the ripe packaging, this sets a visual connection between the packaging and the environment design.

This is a visual for the main entrance of ripe restaurants. Bright coloured posters are shown in the window displays, which advertises the current ripe promotions and any new products. 

This is a visual for the main entrance of ripe restaurants. Bright coloured posters are shown in the window displays, which advertises the current ripe promotions and any new products. 

The menu has been designed so that the audience can clearly navigate through a selection of products and a variety of ripe flavours; relax, invigorate, protect, enrich. The menu is full of vibrant colours, which suggest the products are full of flavour and taste. 

The menu has been designed so that the audience can clearly navigate through a selection of products and a variety of ripe flavours; relax, invigorate, protect, enrich. The menu is full of vibrant colours, which suggest the products are full of flavour and taste. 

There is a selection of seating choices for the customers individual preferences. They can choose to sit on tables or on the bar areas, which a situated around the edge of the restaurant. The tables are suited towards customers in large groups who would prefer to sit with one another; perhaps parents with children. Whereas, the bar area is suited for customers who are looking for something quick to eat, perhaps a business customer or someone just grabbing something to eat on the go. 

There is a selection of seating choices for the customers individual preferences. They can choose to sit on tables or on the bar areas, which a situated around the edge of the restaurant. The tables are suited towards customers in large groups who would prefer to sit with one another; perhaps parents with children. Whereas, the bar area is suited for customers who are looking for something quick to eat, perhaps a business customer or someone just grabbing something to eat on the go. 

➜ Ice cream bar - Soft

Nice environment layout and identity for an ice cream bar. 

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